“We are in in an unprecedented situation and the normal rules no longer apply. We cannot resort to the usual tools in such unusual times.

The creativity of the response must match the unique nature of the crisis – and the magnitude of its response must match its scale.”

UN Secretary-General, António Guterrez


For the first time in its existence the United Nations has turned towards designers and creatives for fresh and innovative ideas. In the fight against the corona pandemic the WHO has issued an open brief to creatives, influencers, talent, networks and media owners. The brief is calling to help spread public health messages in order to flatten the curve. The call outlines the need to for messaging to communities around the world that are not yet severely afflicted and who can still avoid or minimise a major outbreak.

An open source Google Doc that was issued last week identifies six key topics:

  1. Personal hygiene
  2. Social distancing
  3. Know the symptoms
  4. Kindness contagion
  5. Myth busting
  6. Do more, donate

The document provides the creative community with briefs on each of these themes, background information, inspirational examples and additional resources. The aim is not just to put together a single campaign, but ignite a multitude of creative solutions to reach audiences across different cultures, age groups, affiliations, geographies and languages.

“It’s not too late.
No one can do everything, but everyone can do something.
Together, we can save lives, protect resources and care for each other.”

Check out the entire brief here: