The Make it Circular Challenge launched in partnership with the IKEA Foundation, calling on designers, creative entrepreneurs and startups from around the world to envision and build a circular society. The open call received over 650 entries by creative entrepreneurs in more than 50 countries. A selection committee with experts in circular design, climate action and social impact will now review every entry and collaborate on a shortlist of 50 most promising projects.


On 30 March, we’ll announce the nominees, and a fresh group of jury members will begin another intensive selection process to decide on 13 winners worldwide.



Most economies today are based on a linear model, where value is created by producing and selling as many products as possible. The problem is, it operates on the assumption that infinite growth is possible on a finite planet. Today, we are seeing just how wrong this assumption was, as we face an accelerating climate crisis.


Yet when looking ahead at the route to a circular society, many people only see obstacles that they would rather not or cannot take on. One of the most important challenges is to convince them that we can create a new world which makes our lives not less but even more fulfilling.


The ability to imagine is the creative community’s ideal domain: seeing what does not yet exist, taking on a challenge, forging ahead with optimism. We have an opportunity to shape a radically different future: one that’s restorative and regenerative by design. A circular society takes the circular economy one step further and considers the social and ethical dimensions of how people live their lives, from sun-up to sun-down. That’s why the Make it Circular Challenge asks designers to deliver new materials or technologies — and create new possibilities.

Up for the Challenge?


It’s time to build a circular society — one great idea at a time

Introducing the Make it Circular Challenge by WDCD and the IKEA Foundation


How bad design is driving the ‘take-make-waste’ economy

A closer look at all the ways that we can do better


5 ways to embed circularity into your creative startup

An interview with Manon Klein from Impact Hub Amsterdam