Winner Clean Energy Challenge
Briefing: MOVING AROUND SÃO PAULO
About PEDIVELA CYCLELOGISTICS NETWORK
Pedivela is an integration of cyclelogistics. Using a network of urban automated crossdocks Pedivela connects and optimizes the relation between passionate cargo bike riders and parcel delivery companies. Customers can bring their products to the crossdocks located at the “gates” of the city, where the cargo bikers will perform the next step of micro- logistics.
Read more on this project on the Clean Energy Challenge Platform
What’s your story?
‘I’m 32 years old and left medical school to found Pedivela.’
“My idea was that a bicycle delivery service for the last part of the journey of packages would benefit both delivery companies, their customers and the city’s mobility.”
How did your project come about?
‘I got hit by a car the very first time I started to commute by bike. After that I became a cycleactivist. Pedivela was founded to humanize the cities adding more bicycles to the streets. At one point, I decided to work together with the influential business community instead of against them. My idea was that a bicycle delivery service for the last part of the journey of packages would benefit both delivery companies, their customers and the city’s mobility’.
What was your reaction to finding out your project had been selected?
‘It is great to know that people agree that our project can help change the cities. I’m really happy with that.’
In your opinion, why is creativity important in climate action and the transition to clean energy?
‘Just innovation can simultaneously improve Environmental Sustainable Governance and financial performance. To keep those performances, companies should always invent new products, new processes and business models. That’s why design can make the difference.’
Where do you see your project one year from now?
‘In one year we will have already 10 crossdocks fully operational in São Paulo. We will also be starting the plan to open 200 automated units around Brazil and maybe abroad as well.’