Creatives: How to eat your doughnut?

What is the role of designers in the 21st century? We live in a world that needs economic reform. No current definition of growth succeeds in preserving both societal and planetary health. That’s for sure. Luckily, many creatives are interested in the social impact design can have. But what is their role in a changing economy? We’ll use Kate Raworth’s Doughnut model to explore how creatives fit in. Together with creatives, but also policy makers, agencies, creative companies and field experts we will identify what could or should change, what parties are involved, and determine what tools would be helpful to position creatives in the Doughnut Economy. Supported by Pictoright, we will explore how to navigate this path to the future.


A Radical Collaboration Lab is a hands on design research experience, focused on gaining a deep understanding of a problem and at the same time developing new perspectives on it. During this lab we focused on mapping out the existing problems, aiming to clearly define the issue at hand. This lab aimed to create a cohesive and mutual understanding of what needs to change, who the key players are, and what future steps need to be taken.

Supported by


The Pictoright fund offers makers an opportunity to claim funding for social, cultural and educational purposes that are related to the represented disciplines of Pictoright. These so-called ‘SoCugelden’ are gathered from the proceeds of collective rights (lending right, private copying fee, etc.) the Pictoright Foundation collects for image makers.

About the Radical collaboration Labs

In a one-day event, 200+ interdisciplinary participants worked closely with our partners to develop new paths for future design interventions, that we can share across the world – challenging the pressing issues we face today.

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