Creatives: How to eat your doughnut?

We live in a world that demands economic reform; no current definition of growth succeeds in preserving both societal and planetary health. Looking at new circular economies, such as Kate Raworth’s Doughnut model, we wonder how does our role as creatives fit in?

With growing pressure and ambiguity surrounding rights, intellectual property and creative commons, the path integrating creatives into sharing economies effectively is hazardous at best. This lab will help identify what it is exactly that needs to change, which parties are involved, and determine what tools would be most helpful to position creatives in the Doughnut Economy. In partnership with Pictoright, we will explore how to navigate this path.


A Radical Collaboration Lab is a hands on design research experience, focused on gaining a deep understanding of a problem and at the same time developing new perspectives on it. During this lab we will focus on mapping out the existing problems, aiming to clearly define the issue at hand. This lab aims to create a cohesive and mutual understanding of what needs to change, who the key players are, and what future steps need to be taken.

Lab PARTner


The Pictoright fund offers makers an opportunity to claim funding for social, cultural and educational purposes that are related to the represented disciplines of Pictoright. These so-called ‘SoCugelden’ are gathered from the proceeds of collective rights (lending right, private copying fee, etc.) the Pictoright Foundation collects for image makers.

About the R&D Event

In a one-day, invitation-only event, 200+ selected interdisciplenary participants will work closely with our partners to develop new paths for future design interventions, that we can share across the world – challenging the pressing issues we face today.

More about the R&D event