Presented by Ecolana
In this workshop, we will explore the concept of greenwashing along with tools to identify and avoid it in your creative work.
You will learn to recognize greenwashing and the ISO standards that regulate environmental self-declarations.
We will combine theory with practice: carrying out exercises to spot misleading messages in real campaigns and analyzing where integrity falls short. Then comes the creative part: we will build engaging, authentic messages that genuinely connect with conscious audiences.
Ideal for creatives looking to align their work with sustainability without sacrificing impact. You will leave with clear criteria and tools to lead the shift toward more responsible advertising.
FACILITATORS:
Ale Valdez
LOCATION:
SUM
DATE:
October 1, 2026
TIME:
15:05 – 16:35
CAPACITY:
30 participants
LANGUAGE:
Spanish
REGISTER here ➔
This breakout session is part of WDCD Mexico GNP 2026. Be a changemaker this October 1st; tickets are now available.