Grab your critical thinking hat and debate design, products, business, strategies and systems.

Hosted by Miguel Melgarejo and Joel Escalona

In this breakout session different perspectives about how design can impact business, society and the environment will be shared, discussed and applied. Joel Escalona and Miguel Melgarejo will share local insights about how design really works out (or not) through their experience working in Mexico and applying design to generate value.

The breakout session will be also open for a couple of local projects to share how they are using design to generate value and receive feedback from the hosts and the audience. Through this exercise different perspectives on the real use of impactful design will be shared and discussed.

Take Away
You can participate if you have an implemented project in Mexico that uses design in one way or another to generate a positive impact. Fill the following application form before the 1st of May. More details will be shared here if your project is selected.


You can register for all breakout sessions during the event in Frontón México from 08:00 – 09:30, from 11:30 – 12:00 and from 13:30 – 14:00. Please note, spaces for this specific breakout session are limited. If you would like to join, make sure you register on time. First come, first serve.