Jaap Korteweg wants to become the biggest butcher in the world, without ever slaughtering an animal. Korteweg is a ninth-generation farmer in the Netherlands and co-founder of The Vegetarian Butcher. Large outbreaks of animal disease made him realize that radical changes are needed in our food supply. He became a vegetarian himself, but missing the taste of meat started searching for vegetable meat replacements with the bite and texture of animal meat.