Richard van der Laken is the energetic engine behind both What Design Can Do. In 2010 Van der Laken and Pepijn Zurburg, together with several fellow creatives, founded What Design Can Do, a two-day international, multidisciplinary conference on the power of design as a factor for societal change. Over seven years WDCD grew to become an international platform to showcase the impact of design. As general director and tireless ambassador for WDCD, Van der Laken has travelled from Norway to South Africa, and from Italy to China, to spread the word. The engine never stops.