‘Basically any innovative direction in design came through technology.’

Stefan Sagmeister is a New York-based Graphic Designer and partner in design firm Sagmeister & Walsh. He is perceived as one of today’s most important Graphic Designers, recognized for his unorthodox and provocative designs for the Rolling Stones, The Talking Heads, Lou Reed, HBO and The Guggenheim Museum a.o. Still, they remain the studio small on purpose in order not to end up as managers instead of designers.