Prof. Noha Essam is an award-winning design academic, Interdisciplinary designer, Foresight consultant, and environmental psychologist. She is the founder of Studio ne+ where she brings in how to move the masses and change behavior through her foresight-based design approach and trend forecasting techniques that tackle design from different context and perspective. Her research aims to develop a better understanding of the relations between sustainable design education, and the creative industry with a focus on the multidisciplinary studies of future literacy and speculation.