Hello! We are Communication and Multimedia Design (CMD) in Amsterdam. We are part of the Amsterdam University of Applied Sciences (Hogeschool van Amsterdam). We are a human-centred and context-sensitive bachelor-level design education in the field of interactive digital products and services. Our aim is to help our students both design and realize digital interactive solutions to real-world problems, optimized to the needs of users and other stakeholders. We focus on interaction design, visual design and technique (particularly front-end development). However, these activities occur in a context that shapes what is possible, acceptable and optimal.