Global Premium Partners


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IKEA Foundation is the philanthropic arm of INGKA Foundation, the owner of the IKEA Group of companies. Its mission is to create substantial and lasting change by funding holistic, long-term programmes that address a community’s fundamental needs: homehealth, education and a sustainable family income, while helping them fight and cope with climate change. The Autodesk Foundation invests in the most impactful people and organizations using the power of design to create a better world. It the first foundation to focus investment exclusively on the people and organizations using design for impact. We call them “impact designers”—they are the catalysts of the design-led revolution now underway.
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Since 1770, Arjowiggins Creative Papers has been making fine papers for those who create fine ideas. From our Anglo-French roots we have grown into a leading paper manufacturer with a global reach, marrying nearly 250 years of experience, knowledge and skill to the most advanced technology. Arjowiggins’ creative papers are available worldwide, meeting the needs of international clients and guaranteeing the print quality and consistency that graphic community demands.


Antalis is the world’s leading distributor of paper, packaging solutions and visual communication products for professionals. The company was born in 2000 through the merger of 40 international distribution companies across the globe. Antalis sponsors the yellow paper for all What Design Can Do publications.



Amsterdam Live Event Partners


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The Creative Industries Fund NL is a government funded organization that issues project grants in order to foster substantive quality in architecture, urban design, landscape design, product design, graphic design, fashion and E-culture, to foster innovation and cross-sector approaches and to professionalize entrepreneurship. Improvement of the links between designers and clients, and expansion of the international market are important concerns of the Fund. The Public Prosecution Service and the courts together make up the judiciary in the Netherlands. The Public Prosecution Service decides who has to appear before a court and on what charge. It is the only body that can decide to prosecute someone. The Public Prosecution Service’s main tasks are to investigate criminal offences, prosecute offenders and supervise the enforcement of sentences. The Amsterdam Fund for the Arts believes artists, creativity and experimentation are inextricably linked to Amsterdam. The AFK supports projects and programmes that increase interest in art and culture, appeal to a wide audience and maintain the multiformity of the array of art available in the city. Lenoirschuring is a renowned studio and printing office for quality print work and therefore a favourite printer of many designers in the Netherlands. With ten people the print shop is specialized in print work that need attention and dedication.
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De Designpolitie (The Design Police) is a graphic design agency based in Amsterdam, the Netherlands, founded in 1995 by Richard van der Laken and Pepijn Zurburg. The agency produces communication and identity design for clients in the non-profit and commercial sectors with an emphasis on cultural and social organizations. Vander Laken and Zurburg also are the initiators of Gorilla, a visual column on current affairs, published in De Groene Amsterdammer, and founding fathers of What Design Can Do. Pictoright is the author’s rights organisation for visual creators in the Netherlands: illustrators, artists, graphic designers, photographers and other professional image creators. Pictoright distributes collective royalties, manages copyrights for artists, provides legal assistance, offers advice and strives for a better copyright position for image creators. De Projectstudio is the organizational motor behind What Design Can Do. De Projectstudio develops and realizes projects in the creative industries, including events, exhibitions, festivals, campaigns and congresses in The Netherlands. The company was founded by Lisette Schmetz en Christiaan van Bokhorst, who combine their experience of more than ten years in project management, production and advice in the cultural sector. Triodos Bank connects savers and investors who want to change the world for the better with entrepreneurs and sustainable companies doing just that. Triodos Bank only lends money to organisations working to bring about positive and lasting change in three main key areas: environment, social and culture. They finance thousands of businesses, charities and projects across Europe – from fair trade enterprises benefiting families in developing countries, to renewable energy companies supplying thousands of households with clean green energy, closer to home.
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The contemporary era is characterised by radical technological, economic, cultural and social shifts. Het Nieuwe Instituut aims to illuminate and map a rapidly changing world while at the same time fostering discussion of topics related to the vast field of design. All the institute’s activities are grounded in the principles of design and innovation – two concepts bound up with changing value systems and conflict. Het Nieuwe Instituut in Rotterdam organises exhibitions, lectures and fellowships, carries out research and development projects, and publishes reports on the outcomes of its projects. The Prince Claus Fund believes that culture is a basic need and the driver of development. Since 1996, the Fund has supported over 2080 cultural initiatives; it has presented Awards to 216 outstanding cultural achievers and provided ‘first aid’ to cultural heritage in more than 250 emergency situations.

The Reframing Academy aims to enable commissioners, clients and citizens to cope with ‘big changes’ ahead. By using the renowned Reframing process, Reframing Academy inspires participants to let go of the ‘here and now’. To attain real world transitions, a different mindset is required. Through Crash Courses, Boot Camps, Master Classes and tailer made programmes, that is exactly what Reframing Academy offers. Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure, and monetize their content across every channel and screen.
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Since 1984, VBAT have been passionate about giving brands, products and spaces the life force they need to thrive in the marketplace.The award-winning brand design agency’s mission is to help clients untangle complicated brand design issues, create workable solutions and craft them into unbeatable end solutions.


Yourzine is a leading dialogue marketing agency which increases customer value through a personalized and relevant dialogue with each customer through all available channels. The integrated approach to strategy, creation and optimisation demonstrably results in increased conversion, loyalty and commitment. They provide the right message for every consumer through the desired channel at the best possible moment. Yourzine is proud to create the best strategies for brands with large consumer databases, such as Albert Heijn, the Efteling, Etos, IKEA Netherlands, NRC, Peugeot and Citroën Benelux, Samsung and Europe. DutchCulture is the strategic advice agency for international cultural cooperation, creating activities worldwide. DutchCulture works with – and for – the cultural sector, the government and the diplomatic network both in the Netherlands and abroad. DutchCulture is commissioned by the Ministry of Education, Culture and Science; the Ministry of Foreign Affairs and the European Commission. For more information, please go to De Vorm is a Dutch producer of design furniture. Thanks to its strict lines, colour design and hidden features, furniture by De Vorm is surprising, contemporary and timeless. Comfort, quality and permanence are key issues in the designs by different designers. But what characterizes the designs by De Vorm most is this distinctive something they add to the rest of the interior to create a new, more valuable atmosphere.
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Trotter, a mobile billboard, is a great solution for temporary outdoor advertising and signing. Trotter mobile billboards are available in three sizes and can be placed virtually everywhere. Trotter is part of What Design Can Do on 16 & 17 May with a small exhibition in public space on the Leidseplein. BeamSystems is a renowned partner in the cultural world providing many festivals, museums and symposia with our audio-visual equipment since 1981. We are happy to be a partner of What Design Can Do since the first edition. And many to follow. ADCN is the association for creativity in advertising and design in the Netherlands. ADCN has the mission to develop the best creative collective in the world: unleash creativity, stimulate excellence and kickstart innovation in communications in the Netherlands.


Amsterdam Live Event Media Partners


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Established in 1995 with its flagship conference, Design Indaba has evolved into a multidisciplinary experience that now comprises the globally acclaimed annual Design Indaba Conference, Simulcast, Expo and FilmFest, as well as a host of community initiatives, training workshops, music festivals, design projects, performances and publications. is the online culmination of the Design Indaba experience. From the start Design Indaba has been a partner and strong supporter of What Design Can Do. Dezeen is one of the world’s most popular and influential architecture and design magazines, and the winner of numerous awards for journalism and publishing. It’s mission is simple: to bring a carefully edited selection of the best architecture, design and interiors projects from around the world. Dezeen was launched at the end of November 2006 and has grown rapidly ever since, attracting over 1.75 million unique visitors every month. Fontanel is an online magazine made for and by students and professionals in the creative industry in the Netherlands. Launched in 2006, Fontanel has since expanded their coverage to include much of the Dutch creative culture; featuring stories on digital design, branding, food design, PR, startups, product design and fashion. In most recent years, the platform has grown from being an observer to being an active supporter of Dutch creative careers. The Association of Dutch Designers (BNO) is the professional association for designers and design agencies in the Netherlands. The association unites more than 2,500 individual designers and 150 design agencies and corporate design departments. The BNO is committed to advancing the economic, social and cultural interests of its members and to promoting their work and the profession both domestically and internationally.
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Wetransfer is an online file-transferring platform, based in Amsterdam. WeTransfer’s mission is to create a platform that allows anyone in the world to send large files. With WeTransfer you can send up to 2GB per transfer free of charge. Since 2009 WeTransfer has sent over 200 million transfers, bringing WeTransfer close to  being the biggest transfer service on the web.




Amsterdam Live Event Educational Partners


Willem de Kooning Academy in Rotterdam offers contemporary and cutting edge art courses to complement changing, international practice. The outside world is no longer looking for the autonomous artist or the graphic designer, but rather for people who possess a multitude of talents and skills and who look beyond the borders of their original discipline. WdKA calls them ‘creating pioneers’. Students work both at local and at international levels with professionals from different disciplines in open and virtual settings. Hello! We are Communication and Multimedia Design (CMD) in Amsterdam. We are part of the Amsterdam University of Applied Sciences (Hogeschool van Amsterdam). We are a human-centred and context-sensitive bachelor-level design education in the field of interactive digital products and services. Our aim is to help our students both design and realize digital interactive solutions to real-world problems, optimized to the needs of users and other stakeholders. We focus on interaction design, visual design and technique (particularly front-end development). However, these activities occur in a context that shapes what is possible, acceptable and optimal.


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