How to TURN a great idea INTO an iconic brand
Hosted by VBAT
In today’s reality, lots of challenges and problems cross our path. Which ones to pick up and focus on creating solutions for is a challenge on its own.
To do that, people and companies often look towards brands as a guiding principle for their choices. In VBAT’s interactive workshop with FREITAG’s co-founder Daniel Freitag, we will explore how we can take on these challenges from a difference perspective, hopefully resulting in a good, sustainable business.
As inspiration, we will use FREITAG’s manifesto, which brilliantly gives guidance to the company and its employees and serves as a framework for innovation. How can we write a manifesto to make better choices? What can we learn from it? Can we create our own, personal “Toolbox”, a compass for making sensible decisions in the future? Let’s find out…
In this workshop Hosted by VBAT’s Stefan Pangratz, Daniel Freitag will introduce his company and FREITAG’s manifesto which they use as a framework for innovation, their company strategy and overall brand ethos. During this engaging workshop, we will try to create a new brand based on a manifesto answering one simple question: What is missing?
Besides gaining insights into the iconic Swiss brand FREITAG and working with its co-founder, you will learn more about creating a framework for ideas, facilitating a creative culture and making a simple idea great.