STBY, with offices in London and Amsterdam, is specialized in creative research for service design and innovation. Its creative research connects organizations with the lives and experiences of their customers. The company was founded in 2003 by Geke van Dijk and Bas Raijmakers. STBY is research partner for the WDCD Refugee Challenge, for which design researcher Marie de Vos compiled the briefings. In São Paulo she will share her working method and explain how design projects benefit from good design research. De Vos, who is research partner for WDCD’s next challenge on violence against women too and will team up with Avon Foundation in a breakout session that preludes this new challenge.