Mark van Baal (The Hague, 1968) is a man on a mission: stop climate change by motivating the oil industry to stop exploring for more oil and gas and start investing in renewables, starting with Shell.

He founded Follow This, a group of green shareholders in Shell. The group supports Shell to take the lead in energy transition. Follow This does so by gathering shareholders to support the shareholder resolution “Shareholders support Shell to set targets aligned with the Paris Climate Agreement.” Until Shell feels enough support to change course.

Our mission now has the support of 3.600 private shareholders and 6 out of the 10 largest institutional investors in the Netherlands. At the Shell AGM (May 2017) 6 % of the shareholders voted for the resolution.

In response to the support for the shareholder resolution in 2017 Shell pledged to half the CO2-footprint of its energy products (Scope 3 in jargon). Investors can support Shell’s new course at the AGM in May 2018, when the Follow This resolution comes to vote again.

Mark studied mechanical engineering in Delft, served in the navy and was a sales manager and an energy journalist. He lives with Marijke and Barend (7) in Amsterdam.

mark van baal WILL SPEAK ON THE MAIN STAGE MAY 25