Dutch designer Marije Vogelzang is a pioneer in the realm of food design, a realm she entered in 1999 with a notable white funeral dinner. In 2000, after she graduated from the Design Academy Eindhoven, Vogelzang followed her path into this new field of design. However, she doesn’t consider her work to be about the design of food, but about the design of how we eat. For that reason, Vogelzang doesn’t call herself a food designer, but an eating designer.
As a designer Vogelzang is inspired by the origin, preparation, etiquette, history and culture of food. Her aim is to look at the content and background of the food, while trying to show the exploration and potential of a new approach on the act of eating. After ten years in business she shared her ideas and philosophy on eating design in a first publication: Eat Love (2008). Under the same title Vogelzang organized a performance exemplary for her approach in Budapest, where gypsy women fed visitors while telling their stories.
Vogelzang has initiated and organized dozens of such events across the globe, including social projects, workshops to educate and inspire, art installations, and exhibitions. Since
2014, she also heads the bachelor department ‘FOOD NON FOOD’ at the Design Academy Eindhoven. In 2016 initiated the Dutch institute of Food and Design (DIFD). This is a global network to celebrate the connection between food and design. The DIFD is behind the Future Food Design Awards.
In 2015, Fast Company ranked Vogelzang among the top 100 most creative people in business and she was a finalist of the World Technology awards in the Design section. In 2016 she was on the GOOD100 list of Good Magazine.