BY: Mirjam de Bruijn
APPROACH: Communications, Products and Services
From creams to cleaning agents, most of our household products contain more than 80% water. What if that water is left out and added later? Easy, since we all have water at home. It would save an 80% of unnecessary transport, CO2 emissions, packaging and waste.
With this in mind, Twenty is a brand forecast setting an example for the industry. In the proposal a cleaning detergent, dish soap and shampoo are concentrated into a granules, bars and liquid capsules. This shows how different products could end up differently, while still applying the concept of zero water.