DAY 1 / ECONOMY / WITH TOBY HEAPS
11: If Investors Would Care About Climate
‘For policymakers and companies to take serious action on climate change, investors need to send a clear message sustainability is important to them.’ Says Toby Heaps, CEO of Corporate Knights, a Toronto-based media and research company he co-founded in 2002. His mission is to push companies and institutions to adopt more environmentally responsible practices. The key question, he says, is how to convince the investors.
This will be a ‘Climate Stars’ Investment Course. In this session we will challenge designers to propose contributions to create cognitive dissonance in the minds of investors: how can we provide information that opens their eyes to the fact that the stock they are investing in may be profitable but inadvertently supports climate degradation. If designers can do that, the investor will surely wake up one morning thinking to himself: ‘I cannot believe I own that stuff’.
Toby Heaps will be hosting a panel with professionals from the investment scene and discuss examples of things that he is working on and stuff that has worked in the past. All panel members will frame the opportunities after which you creatives will work on proposals in smaller groups.
Economists make us believe that prosperity can only be found in growth. But in the end more, and newer, and bigger will only lead us towards the apocalypse. To change things, we need to close the loop and reuse in smart ways what we already have. Designers have a large part in developing the circular and carbon free economy. The activation sessions under this theme will show you the tools of circularity.