A RADICAL CHANGE: THE CLIMATE EDITION!

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On World Earth Day, 22 April 2017, WDCD will launch The Climate Action Challenge, calling on the worldwide creative community to help combat climate change and its impacts. Climate change and exploring of the role that design can play in fighting its effects, will be the leading theme for WDCD’s programme throughout 2017 and 2018. A crucial moment will be WDCD Live in Amsterdam.

WE NEED RADICAL CHANGE

Experts from a variety of knowledge fields all come to the same conclusion; we need radical change. Now! Climate change is a catalyst for instability: the process intensifies conflict, creates food insecurity, and destroys homes. It has been both a direct and indirect motivator for the hundreds of thousands of people who continue to cross the Mediterranean Sea seeking refuge.

On the other hand, for many climate change is too big and too abstract to handle. We all know that we have to quit using fossil energy, we have to stop eating meat, we have to boost energy efficiency and we have to help the least developed countries. But how? Desperate by the magnitude of the problem many people and organizations end up doing (almost) nothing.

SO, WHAT CAN THE CREATIVE COMMUNITY DO?

An ambitious and urgent task lies in front of us; if we want to make radical change to happen, we need to make climate change urgent and tangible in the hearts and minds of everybody. This is exactly where the creative community can step in. Finding opportunities and creative tangible solutions within given limitations is what designers excel in. Designers are also great communicators and collaborators, used to facing complex situations together. Society is facing its most urgent and pressing issue. So What Can Design Do to tackle this issue and make our planet a better place? Let’s start to find out right now, with the help and creative input of our international, engaged and ambitious creative community.

 

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