A blooming solution

Discouraging car use and promoting the bicycle for travelling the city has created new problems. Finding a place to park your bicycle is becoming more difficult every year, partly because many bicycles are left abandoned by the owners. The city of Amsterdam removes 70.000 abandoned bicycles every year.

The problem does not occur in the Netherlands only. Tokyo, for instance, has to cope with 2 million abandoned bikes per year. An organization that is concerned with cleaning up urban environments, Cogoo, decided to act and together with ad agency TBWA/hakuhodo created a campaign presented as ‘a beautiful solution to an ugly problem’. This two-minute video tells it all.