DAY 1 / MOBILITY / WITH MATTHIJS VAN DIJK & LOWIE VERMEERSCH
1: Damn the Rearview Mirror
Buckle up for a trip to make you understand how ‘reframing’ can be applied to the field of Mobility. How to come up with new means of mobility that are meaningful, and not outdated by the time they are introduced into society? How to avoid getting stuck in the present, or in the past? We may discuss past experiments like the tragic Aramis failure. The proposed public transportation system for Paris promised to combine the efficiency of a subway with the flexibility of an automobile. Extremely innovative, yes. Successful? No.
So how can we do better? The future is about providing sustainable mobility, but we will not get there just by criticizing today’s mobility providers and industry. How to create a future society that benefits fully from all knowledge developed in the past and is realistic to strive for?
The title of this session, ‘Damn the rear view mirror’ is also a reminder of how difficult it is to introduce realistic change. After all, despite the negative effects a rear view mirror has on the aerodynamics and emissions of a car, the industry still is searching for realistic alternatives.
Reframing is a method that helps to leave the present behind and find new possibilities for the future. By discussing several professional business cases in the mobility realm, this master class introduces you to the Reframing method developed at TU Delft by Matthijs van Dijk and Paul Hekkert. The method helps you to take control over the future and develop future proof business models that suit the future end user.
Looking for answers, you will explore how the mobility-behavior of people will change in the future. You will be challenged to take an ethical position in relation to that future by introducing new behavioral goals. Being a creative, you may also think about what new meaningful artifacts could be appropriate to develop. Probably vehicles, but maybe even more importantly, also policies and services. You will use these outcomes to understand what already is future-proof today and what we can bring with us on our trip towards that future.
Moderator: Matthijs van Dijk, professor at both Delft University of Technology and NTNU Trondheim. Van Dijk publishes a monthly column on automotive issues in Octane.
In order to reduce greenhouse gas emissions, it is inevitable that we change the way we move around. However, people are accustomed to the ease and comfort of our modern means of transport. Is a big Tesla really the best solution here? Or should we think of new ways to avoid transport at all? In this string of breakouts you can help think of alternatives for our mobility system. Share your ideas for the future of mobility!
WHEN: MORNING SESSIONS (11:35 – 13:05)
WHAT: REFRAMING MASTER CLASS