DAY 1 / MEDIA / WITH NARESH RAMCHANDANI & SANNE BLOEMINK
2: Countering Media Monologues: Igniting Audience Agency
People in the know predict that the consequences of climate change at best will be disastrous, but in the worst case will be fatal. We read and hear about it in media, but we don’t act upon it. We prefer the ostrich’s strategy and put our heads in the sand.
There is a psychological explanation for this: people only react when they are able to form a vivid image of what is going to happen. Predicting that people might experience the consequences of economic downfall caused by climate change won’t move many. The news that a large company will make half of its employees redundant will bring everyone in the company instantly on the barricades. If we want people to demonstrate a proper reaction to the challenges of climate change we need, in short, vivid stories that depict what is awaiting us.
This activation session will take the format of a public editorial meeting, ‘Newsmakers’ Xandra Schutte (editor in chief of De Groene Amsterdammer), Sanne Bloemink (freelance journalist contributing to De Groene Amsterdammer) and Naresh Ramchandani (copywriter and partner of Pentagram) will discuss together and with you how media can make people move.
The famous architect Le Corbusier helped popularize the automobile by sketching the future reality of a city made for cars in a time when these weren’t very trustworthy yet, very expensive and by lack of proper roads not very useful either. Participating in this session will trigger your imagination and possibly make you the ‘Le Corbusier’ of climate change.
*Note: previously titled ‘Alternative Facts’.
Moderator: Xandra Schutte, editor in chief of De Groene Amsterdammer.
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All solutions to climate change begin with awareness. Public support is crucial to get policymakers in motion. But even in free countries it has proven to be extremely difficult to get the message across, and to counterweight political and corporate interests. Not to mention those countries where corruption rules and freedom of press is limited. In this set of workshops designers may discuss what can be done to get the message heard.