The rise of the plastic bag

Just for the fun of it, here’s a clip of a sweet project that Richard The did in 2005 while studying design at the Berlin University of Arts. Notice the reactions of the passing adults by, and the boy who seems to notice something is going on.

Graphic and interaction designer Richard The was at the time an intern at Stefan Sagmeister’s studio, where started to work after completing his studies. Today he is a Creative Lead at Google Creative Lab in New York. Richard The will be speaking at WDCD14.